Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Branding topic
No spam. Unsubscribe anytime.
Designer presents simplified pale-blue-and-gray logo; board requests final files
Summary
Designer Maria Bridal showed mockups of a new library logo and applications, recommending a pared-back pale-blue circle and gray page texture; the board approved refinements and asked for final color files and a masthead for an end-of-February website launch.
Maria Bridal presented a set of logo options and mockups, saying the mark "is the direction I'm going" and that she preferred a restrained palette with a pale-blue circle and gray page texture. She noted the files are not finished and that the printed black-and-white proofs did not show the intended pale-blue and subtle gray page tones.
Board members gave detailed feedback on color and line weight, with several asking for additional swatches and lighter hairline treatment for the page-divider. One member suggested a color-coding system so different programs and materials could share the same mark while using distinct colors. The board agreed the logo should work in black-and-white for low-cost printing as well as in color for web and merch.
The board asked Maria to provide final logo files and letterhead PDFs for placement on the library's temporary site. Chair noted they plan to launch the site around the end of February and to use the masthead and printed materials for an upcoming fundraising push.
