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Council approves CUP for indoor ‘smash room’ entertainment center at Marketplace Highland Village

Highland Village City Council · July 14, 2026
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Summary

Council approved (6–0) a conditional use permit for iSMASH, a 4,900‑sq‑ft indoor entertainment concept with smash rooms and splatter‑paint activities at 3090 FM 407; applicants said the business will be alcohol‑free, reservation‑driven and include noise‑mitigation construction details.

After a staff presentation, the council heard from applicants Rupa Seshatri and Sangeetha Surdivasan, who described their plan for a 4,900‑square‑foot indoor amusement venue at Marketplace Highland Village featuring smash rooms, splatter‑paint stations and interactive digital activities. The applicants said the franchisor provides architecture and safety standards; the applicants emphasized a family‑friendly, alcohol‑free environment and described a plan for disposable protective gear, a paint cleanup room, and specialized demising walls to control noise.

Planning staff reported the application had gone to Planning & Zoning and was recommended to advance. There were no public speakers at the hearing, and the council voted 6–0 to approve the ordinance granting the conditional use permit on first reading; staff said the item will be on the consent agenda for final action on second reading. Applicant Rupa Seshatri said, “Our goal is very simple. It is to offer a very safe, family friendly and highly controlled... environment,” and thanked the council for their support.