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Downtown Weatherford touts events, gift-card program and merchant engagement as downtown revitalization continues
Summary
Downtown Weatherford Inc. reported membership growth, event successes (including a sold-out Wine & Whiskey Walk) and a new gift-card program designed to boost local spending; the organization asked for ongoing merchant collaboration after York Street construction.
Lindsay Montgomery of Downtown Weatherford Inc. briefed the council on the group’s 2024 activities and outreach. She listed staff and committee leads, said the organization has just under 1,800 members and is on track for ~12,000 social followers by year-end, and highlighted repeat events (2nd Saturday Market, family-focused programming, live music and a new gift-card program being rolled out with the city and Chamber of Commerce to encourage downtown spending.
Montgomery also described merchant engagement during York Avenue construction and credited local shop owners—citing two merchant testimonials in the packet—for continuing involvement. She said the organization is onboarding merchants to a gift-card product that will function similarly to a Visa-branded gift card and hoped the program will promote local spending. Council thanked the presentation and raised no objection to continuing the partnership as staff later brought a four-year funding agreement for council consideration.
