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Staff proposes reimagined Easter event and Daffodil Days at rented venue; committee raises parking and budget concerns
Summary
Staff proposed partnering with Autrey Mill for a reimagined Easter event and holding Daffodil Days Spring Carnival at Heisman Field (rental $10,000; parking staff ~$7,500); committee members urged caution over limited parking and suggested alternatives including Newtown Park, pop‑up formats or partnering with churches.
Parks staff proposed reimagining the city’s Easter celebration by partnering with Autrey Mill and combining programming with the venue’s Earth Day activities; the format would be smaller than the prior open‑field event and focus on a short bunny trail and photo opportunities.
Committee members raised parking and crowd‑management concerns for Autrey Mill, pointing out the site’s limited parking and suggesting alternatives such as returning to Newtown Park, using a pop‑up model across multiple parks, or partnering with large churches that have ample parking. "It’s tight, as you know…we don't have a lot of space," one committee member said.
Staff also recommended rebranding a spring event as a Daffodil Days Spring Carnival to be held at Heisman Field. Erica said renting Heisman Field would cost about $10,000 and that parking staff for the day could add approximately $7,500; she estimated the department’s event budget at roughly $40,000 and noted staff hopes sponsorships and vendor fees will offset costs. "To rent that field is about $10,000…parking staff I believe $7,500," Erica said.
The committee discussed ticketing or RSVP models, vendor revenue and sponsorships as ways to mitigate costs, and recommended staff consult public safety and refine logistics before final commitments. Staff agreed to take the committee’s feedback about venue suitability, parking logistics and sponsorship outreach into consideration.
