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Committee clarifies Diwali funding: city commitment $30,000; event cost about $80,000 with sponsor support

Johns Creek Recreation & Parks Advisory Committee · October 10, 2024
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Summary

A committee member raised a concern that the city contributed about $80,000 to Diwali; staff clarified the city's budgeted contribution is $30,000, with roughly $50,000 in sponsorships covering the rest of the event's ~$80,000 cost.

A committee member asked about public perceptions of Diwali's cost, saying they had heard the city "put up, like, 80,000 some dollars into it." Kara Peral, recreation manager, clarified the city's direct commitment is $30,000. "The city budget for Diwali is 30,000," Peral said, adding that the total event cost was roughly $80,000 with about $50,000 provided through sponsorships.

Peral also noted that Lunar New Year benefited from approximately $25,000 in sponsorships. Committee members suggested the city could pursue more sponsorships to reduce the municipal commitment; staff said Corinne (the new special-events coordinator) is working to cultivate sponsor relationships and that some historical sponsorship connections were tied to the previous coordinator.

The discussion was framed as a budget clarification; no funding adjustments were proposed or voted on at the meeting. Staff said they would follow up with community members who raised questions and include budget clarifications in committee materials.