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La Porte touts Fleet Week Houston turnout and local tourism metrics
Summary
City staff reported La Porte's role in the first Fleet Week Texas events, noting over 11,000 attendees, roughly 130 service members present, increased web visits and earned media pickup; the city received a Navy Region Southeast plaque.
City staff presented a recap of Fleet Week Houston activities, emphasizing La Porte’s participation and tourism impact. Staff reported over 11,000 attendees across events, roughly 130 service members participating in city activities, and significant increases in online engagement: visitlaporte.com saw 5,100 visits leading up to the event and pageviews jumped month-over-month; specific social metrics included an increase in Facebook followers for both the Visit La Porte and the City of La Porte pages and more than 323,000 views of fleet‑week content across platforms.
Staff noted 16 earned media articles and a spike in interest that also benefited local assets such as the train depot (which had 105 visitors that weekend) and other local businesses involved in the event. A Navy Region Southeast plaque was presented to the mayor by Commander John Hewitt. Staff described the event as the first-ever Fleet Week in Texas and recommended continuing the relationship for future years.
