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Performing Arts Foundation seeks boost in room-tax grant to support Grant Theatre reopening
Summary
Performing Arts Foundation representative Tessa Aestreich asked the Room Tax Commission for $5,000 more than last year’s $30,000 request to support the Grant Theatre's renovated 2026–27 season, citing about 85,000 attendees last year and an estimated 35% out-of-county audience that drives hotel room nights; the commission approved the grant by voice vote.
Tessa Aestreich, who submitted the application on behalf of the Performing Arts Foundation and the Grant Theatre, asked the Room Tax Commission for an increase over last year’s request to support the theatre’s 2026–27 season and renovation timeline.
Aestreich said last season drew “over 85,000 people” and that roughly 35% of attendees come from outside Marathon County, which she said produces hotel room demand in Downtown Wausau and surrounding areas. She told commissioners the organization had requested $30,000 last year and was now seeking $5,000 more to cover the full season in a single application rather than multiple cycle requests.
Commission members asked about expected fanfare around the theatre’s grand reopening and accepted Aestreich’s description of anticipated out-of-town attendance. A motion to approve the Performing Arts Foundation’s grant application passed by voice vote.
The commission did not record a roll-call tally in the transcript; the transcript notes the commission will move forward with the approved grant award.
