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Board Says Detour Dollars Generated High Participation; Residents Have Until Nov. 30 to Use Cards
Summary
Staff reported 480 gift cards received (face value $25 each, $12,000 in cards) and about $17,000 spent; residents may use cards through Nov. 30 and businesses must submit cards for reimbursement by Dec. 12.
Staff briefed the boards on the 'detour dollars' gift-card program, reporting 480 cards collected at $25 face value each (a total card value of $12,000) and approximately $17,000 in customer spending recorded so far. "As of November 19, we've had collected 480 cards from the different businesses...$12,000 total value of cards received," the staff member said.
Board members asked about actual usage and potential budget exposure. A presenter estimated the program's theoretical exposure at up to about $150,000 but said realistic redemptions would likely be under $50,000 and noted the program's purpose was to drive foot traffic to local businesses. Staff committed to additional reminders before the Nov. 30 resident-use deadline and reiterated that businesses must submit cards for reimbursement by Dec. 12.
Board members discussed promotion channels (social media and a billboard on Hwy. 114) and staff said communications had included mail inserts and ongoing billboard rotation. The board agreed staff should issue a final reminder to residents and merchants before the program closes.
