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Economic development partners say holiday campaign drove downtown visitors and online engagement
Summary
OCEDC and partner organizations reported a coordinated “Culture of Collaboration” holiday campaign that produced roughly 917,000 social media impressions, over 51,000 engagements and more than 110,000 visitors across events; partners said they will build on the effort to support downtown businesses.
Alex Tijerina, director of existing industry at the Okeechobee County Economic Development Corporation, briefed the City Council on a multi-organization holiday marketing and placemaking effort that the group called the "Culture of Collaboration." She told council members the campaign generated more than 917,000 social media impressions and over 51,000 engagements and drew more than 110,000 visitors during the holiday season.
"The campaign provided strategic marketing and placemaking efforts to enhance downtown," Tijerina said, and she highlighted several event metrics: Light Up Flagler drew about 85,000 visitors, the City Hall tree lighting saw approximately 2,500 attendees in a single evening, the OKMS Christmas Festival experienced a 46% growth in attendance, and the Lighted Christmas Parade drew over 12,000 visitors. Tourist Development Council events staffer Jacalyn Schooley reviewed a PowerPoint of campaign highlights and noted partners will coordinate ongoing downtown support.
The presentation stressed partnership across OCEDC, the City, the Tourist Development Council, Okeechobee Main Street, the Chamber of Commerce and the Economic Council of Okeechobee. No formal action was requested; Tijerina said materials and the pages distributed at the meeting were added to the official minute file as Exhibit 5. Council members expressed appreciation and support for building on the campaign to further assist local businesses.
