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Staff to reintroduce SilverSneakers program, target senior outreach through existing networks
Summary
Recreation staff said they are reactivating the SilverSneakers program (started in 2022) and plan a communication strategy using the department's senior network and community partners to enroll eligible residents.
Staff told the board they are working to reimplement the SilverSneakers program, which provides membership benefits through certain insurance plans. "I think we started the program in 2022... Monica's getting back into that, and we're getting along in the process here pretty quick about it," Dalton said, describing the reimplementation steps and a targeted communication plan through the city's senior network.
Board members asked whether the program rollout would include proactive outreach to eligible seniors and suggested using community liaisons and HOAs to publicize the benefit. Staff said they will coordinate with Allison, Nicole and other senior‑network contacts to ensure eligible residents are notified once the program is live.
