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Recreation division: revenue down, programs reoriented toward impact and cost recovery
Summary
Recreation staff reported December–February revenue down about 4.5% and facility usage down about 6.1% year over year, and explained a shift from volume-based programming to an impact‑based model with a cost‑recovery matrix to prioritize high‑value offerings.
Recreation staff told the board the division's revenue for the past three months (December–February) is down about 4.5% compared with last year and that facility usage is down roughly 6.1%. "We're down 4.5% from last year..." Dalton said during the data-and-metrics section and later added that facility usage numbers showed a similar decline.
Dalton said the department is moving from a volume-based model (many programs) to an impact‑based approach, citing a cost‑recovery matrix to set pricing and targets. "We're prioritizing programs that demonstrate strong registration, attendance, and cost recovery performance," he said. Staff referenced a past year when the department offered 513 programs compared with national averages around 250, and explained the shift aims to improve revenue per participant and program sustainability.
