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Stafford staff to pursue Placer AI subscription after board preview
Summary
Placer AI presented foot‑traffic and retail‑performance data to the EDC; the board directed staff to return with a contract proposal for a roughly $500/month subscription and to consider broader departmental access and funding options.
The board heard a presentation from Tiffany Heber of Placer AI on a mobile location‑intelligence platform that provides foot‑traffic, visitor origin, visit frequency, estimated sales and site rankings. "Placer is a mobile location intelligence platform that gives you foot traffic to any place in The US," Heber said, and she illustrated metrics from a nearby Walmart site including multi‑year visit trends and estimated sales.
Joe Esch, the economic development administrator, said Placer is one of two data resources under consideration (the other being CoStar) and recommended staff return with a contract proposal. Esch described the expected cost as an annual contract priced at roughly $500 per month depending on service level and noted the contract would be subject to annual appropriation. Board members discussed cross‑departmental uses — retail attraction, event impact at the Stafford Center, hotel‑tax analysis and traffic assessment — and asked staff to coordinate with the mayor's office and finance to bring back a formal proposal at the next meeting.
