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TABC adopts five‑year strategic plan, seeks regulatory simplifications and addresses enforcement resourcing

Texas Alcoholic Beverage Commission (TABC) · June 2, 2026
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Summary

The commission approved a five‑year strategic plan for FY2027–2031 that centers on supporting businesses, protecting Texans and strengthening employee development; staff will pursue rule changes suggested by a TRIO regulatory efficiency review including shortening a 60‑day signage requirement and allowing digital publication options.

The commission voted to approve the agency’s five‑year strategic plan for FY 2027–2031 after staff summarized priorities and recommended next steps.

Maria Morlock, director of strategic initiatives and performance improvement, told commissioners the plan sets direction for 09/01/2026 through 08/31/2031 and aligns agency goals with statewide objectives (accountability, efficiency, effectiveness, customer service and transparency). She said the plan emphasizes three core goals: supporting businesses (for example, speeding product‑registration turnaround and meeting with industry for major events such as the FIFA World Cup), protecting Texans (including trace‑agent caseload management and ongoing consumable‑hemp enforcement) and focusing on employees (mentorship pilots, workforce continuity planning and performance‑measure adjustments).

Morlock also described TRIO’s regulatory efficiency review of 21 rules across seven chapters and relayed staff recommendations to vet changes internally and with stakeholders before publication. Staff highlighted redundancies and impediments—among them a 60‑day sign requirement for new permit notices and a paper‑newspaper publication mandate—and recommended considering a 30‑day sign and allowing digital notice to reduce regulatory burden. Deputy Director Sarah Fricke and licensing staff explained protest windows and jurisdictional grounds for protests (protests are accepted 60 days before or up to 15 days after the agency receives an original application and must state jurisdictional grounds to be actionable).

Commissioners voted 'aye' to approve the plan for submission and posting once outstanding technical approvals from the Legislative Budget Board and governor's office are incorporated. The chair noted a public comment period will follow online posting of the final plan.