Crowley ISD board approves 10-year, $4.4 million naming-rights deal with Texas Health Hughley

The Crowley ISD Board of Trustees voted unanimously to award naming rights for the district’s multipurpose stadium to Texas Health Hughley under a 10-year agreement valued at $4,400,000, the district announced at its Sept. 16 meeting.

Chief Financial Officer Mr. Fisher outlined the RFP history and response: administrators issued options ranging from $750,000 to $1,000,000 in total cash over various terms and re-issued the solicitation to solicit better proposals. The district received two proposals and recommended Texas Health Hughley’s offer, which pairs cash with extensive in-kind services.

Mr. Fisher summarized what the partnership will include: “Athletic training support, care concierge, sports pre-participation physicals, a registered dietitian, a health and well-being clinic, mobile health bus services, concussion testing, and marketing support,” and noted an initial $20,000 software grant in year one for athletic-management software.

Russ Weaver of Texas Health Hughley said the naming piece is “the catalyst” for broader health services and student opportunities and emphasized the partner’s intention to provide prioritized access to care and student-centered programming.

Board members asked about how cash and in-kind components would be applied to operating costs and programming. Trustee Stevenson, who moved the motion to approve the award, pressed for clarity on the split between cash and services; district staff responded that year-one cash would be $75,000 and much of the remainder is in-kind services and cost avoidance (for example, free physicals and physicians at events). The district reported approximately $950 million of the $1.04 billion bond authorization had already been sold in three tranches and said the naming funds would not require a tax-rate increase.

Trustees discussed student-opportunity components: administrators and Texas Health representatives said they plan internships, clinical observations for CTE students, continuing-education opportunities for district athletic trainers, and district clinic coordination. On medical operations, the partner and district staff described concussion protocols and standing orders to ensure nurses, trainers and physicians coordinate care and documented return-to-school processes.

Trustee discussion concluded and Trustee Stevenson moved to approve the award to Texas Health Hughley and to authorize administration to execute the contract; Dr. Latanya Woodson Mayfield seconded. The motion passed unanimously.

The district said next steps include executing the contract, finalizing signage placements in coordination with architects, and coordinating in-kind services such as scheduled physicals, nutrition consultations, and mental-health programming.