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Scientific Games and Fuseideas outline new promotions and advertising for upcoming games
Summary
Scientific Games highlighted new scratch-ticket offerings and promotions including Jurassic Park and Skee-Ball second-chance drawings; Fuseideas previewed the multimedia campaign for the Millionaire for Life launch on Feb. 22.
Representatives from Scientific Games reviewed recent and upcoming scratch-ticket offerings, including large top prizes and special promotions such as Jurassic Park second-chance drawings for a trip to Hawaii and Skee-Ball entries for the Tri-State event at Hampton Beach. Scientific Games noted new price-point and top-prize offerings and ongoing bonus-play mechanics.
Fuseideas presented the January advertising overview and previewed the Feb. 22 multimedia campaign supporting the Millionaire for Life launch across digital, TV, radio and social channels. Commission members heard the vendor reports; no formal Commission action was required on the promotional plans at this meeting.
