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Pine State Spirits reports app growth and store resets; agency stores see inventory changes

Maine State Liquor and Lottery Commission · April 1, 2026
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Summary

Pine State Spirits presented marketing metrics (94.6K impressions, 2.2% engagement) and agency store operational data including 20 store resets, 246 new items added, 279 discontinued, 30 linear feet added and 227 new app downloads in March.

Sheila Gibbons of Pine State Spirits reported marketing and agency store activity for March 2026. She cited 94.6K social impressions, a 2.2% engagement rate, 1,497 link referrals and total followers of 37,123 across social platforms; the Maine Spirits app had 227 new downloads in March and a cumulative total of 166,532 downloads.

Gibbons also reported on agency store operations: 20 store resets were completed in the period, 246 new items were added to resets, 279 discontinued items were removed and 30 linear feet of display space were added. The report included counts of business reviews conducted (12).