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Pine State Spirits reports social engagement and app activity in January
Summary
Pine State Spirits reported social media impressions of 81.9K, total Meta followers of 36,961, and 264 new Maine Spirits app downloads in January, with total app downloads at 166,228, the vendor told the Commission.
Sheila Gibbons of Pine State Spirits delivered a marketing and merchandising update, reporting 81.9K social media impressions, an engagement rate of 2.3%, and 36,961 combined Facebook and Instagram followers in January. She reported 264 new downloads of the Maine Spirits app in January and a total of 166,228 downloads to date.
Gibbons also summarized top-performing content (top Instagram and Facebook posts), recipe trends and in-store agency-store resets completed in January (three agency store resets with 103 new items added and 96 items discontinued). The Commission acknowledged the vendor update; no action was required.
