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Tourism director reports marketing wins and visitor trends; 23 fan tours in 2025
Summary
Jeanette Petras outlined marketing activity, target markets and visitor data: 23 fan tours in 2025, top domestic markets (Salt Lake, Phoenix, Las Vegas, Los Angeles), and hotel occupancy near 54.88%; the office reported TRT revenue finished about 9% higher in 2025.
Jeanette Petras presented the tourism office's marketing summary: a Basecamp branding campaign, paid digital and print media, and outreach to feeder markets. She reported the office ran 23 fan tours in 2025 and highlighted target markets—Salt Lake, Phoenix, Las Vegas and Los Angeles—chosen primarily for driving distance and conversion potential. "We did 23 fan tours in 2025," she said, noting fan tours drive earned media placements and operator connections.
Petras also reviewed occupancy and revenue metrics: hotel occupancy for the year hovered around 54.88 percent and vacation‑rental average rates were discussed (an average of about 1,100). She said TRT revenue closed about 9% higher than the prior year and described outreach at a recent tourism lobbying day to protect industry interests against proposed tax changes.
