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Council reviews TRT distribution priorities and asks for prior‑year allocation data

Kane County Travel Council · February 17, 2026
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Summary

Board reviewed its advisory role on TRT distributions and asked staff for a prior‑year spend breakdown to guide next year's recommendation; members discussed communication strategies to show tourism-funded community benefits.

The council discussed item 7: the board's role is advisory in recommending distribution of TRT (transient lodging tax) funds to the county commission. The chair (S4) reminded members that the board provides priorities and that the commission makes the final appropriation. Jeanette Petras (S5) outlined previous projects funded (visitor center work, trails, community grants) and recommended the board prepare a recommendation before the county's budget cycle.

Paul Gagne (S2) requested a one‑page comparison showing prior-year allocations by category (roads, EMS, rec center, trails, events) to help inform the 2027 recommendation. Multiple members discussed boosting communications to highlight tourism-funded benefits to the community, including press releases, letters to the editor and social media targeted at younger demographics. "I always find it helpful to see what was allocated in the prior year," Paul Gagne said.