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NPM reports fundraising success, summer canvassing and Omaha rollout planning
Summary
Chief Strategic Officer Molly Delaney said Nebraska Public Media is on track to close the fiscal year between $7.5 million and $8 million, will resume canvassing March 30, and is planning a summer rollout for the Omaha radio station campaign with external marketing partner Eleanor.
Chief Strategic Officer Molly Delaney told commissioners that NPM has exceeded its annual fundraising goal and expects to close the fiscal year between $7.5 million and $8 million. Delaney said recent pledge drives continue to perform but the sharp spikes in giving that were seen previously are no longer occurring; the canvassing team will resume March 30 and plans call for a stronger presence in Omaha through the summer.
Delaney also described a March 20 legislative breakfast, themed "Be My Neighbor," which included senators and staff from seven legislative offices, education stakeholders, Food Bank of Lincoln representatives and donors; the event featured a new advocacy video. She said current efforts are focused on messaging and visual identity for the Omaha rollout, with full campaign planning to follow.
