Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Events topic
No spam. Unsubscribe anytime.
Holiday 'festive tree' drove large PR reach, Sand Flats staff report
Summary
Staff reported striking promotional numbers for the Slickrock 'festive tree' campaign — including a cited 164 million total audience reach — and discussed lessons learned around permitting, permitting lead times and alternate site selection for future events.
Staff presented metrics for the holiday "festive tree" at Slickrock, including a reported 164,000,000 total audience reach, roughly 500,000 social impressions, 16,000,000 broadcast and digital impressions and a 148,000,000 press-release audience; committee members expressed surprise at the scale and discussed how future events should plan permitting and coordination earlier.
Panelists said the event demonstrated strong public interest but that permitting and last‑minute logistics (including closure and resource coordination with the BLM) could have been handled more smoothly; staff suggested early planning and possibly identifying an alternate location next year to reduce resource strain and improve permitting compliance.
