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Board approves permanent rules to implement SB 5206 expanding cannabis advertising
Summary
The board voted unanimously to file the CR103 permanent-rule package implementing Senate Bill 5206, which updates sign rules for cannabis retail stores (allowing up to four exterior signs up to 1,600 sq. in., limits on depictions, and off-site sign provisions tied to volunteer highway cleanup participation). The rules are set to take effect July 4, 2026.
The Washington State Liquor and Cannabis Board approved filing permanent rules (CR103) to implement Senate Bill 5206, updating advertising and sign regulations for cannabis retail licensees.
Jeff presented the CR103 package and said stakeholder comments submitted at the end of the formal comment period prompted additional clarifications, including how sign size is measured and whether trade-name signs may include logos or artwork that do not depict cannabis. He told the board these refinements delayed the package from May to June to ensure stakeholder feedback was considered. "These permanent rules will be filed right away with the Office of the Code Reviser, and the permanent rule changes will take effect on Saturday, 07/04/2026," he said.
Key changes described in the package include allowing up to four exterior retail signs of up to 1,600 square inches, allowing smaller informational signs under a specified size, authorizing up to two large off-premises signs subject to local regulations, and prohibiting advertising that portrays association with alcohol, nicotine or motor vehicles. The bill also allows highway signs when licensees participate in the state's volunteer roadside cleanup program.
A motion to accept the Director's Office recommendation to file the CR103 package was moved and seconded and the board voted unanimously to approve filing the permanent rules; the rules were ordered filed with the Office of the Code Reviser and set to become effective July 4, 2026.
