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Members note app-driven foot traffic can boost visits but not sales, citing Birch Creek Mercantile
Summary
Commissioners cited a local merchant's complaint that visitors drawn by an app event visited Birch Creek Mercantile but often left without buying, underscoring the importance of merchant buy-in and conversion strategies for promotions.
Committee member (S2) recounted that a local business "had so many people coming in" after a location-based event but saw little corresponding sales: "buying anything but coming in on the business." That anecdote was raised as both evidence promotions can increase visibility and a warning that events alone do not guarantee economic benefit.
Members said the example bolsters the need to design promotions so that they encourage purchases, not just visits, and to secure merchant participation in offers or redemptions. They flagged measurement and merchant feedback as key steps before adopting a larger campaign.
