Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Economic Development topic
No spam. Unsubscribe anytime.
Council considers promotional rates and service hours for microtransit pilot
Summary
Via said its platform supports automated promotional fares and zone‑based logic; councilmembers discussed targeted promos for events and how hours (daytime vs. late night) shape the target demographic and costs.
Via told the council the software can automatically apply promotional pricing to target businesses, areas or events, or issue promo codes for temporary campaigns. Thomas DeRidder said the platform supports zone‑based and event‑based promotions and can apply either automated discounts or temporary promo codes for special occasions.
Councilmembers said they would prefer targeted promos and daytime service hours that prioritize shopping and medical trips rather than late‑night bar service; they emphasized that promotional choices must align with budget constraints and equity goals. The council asked staff to include promo scenarios and different hours of operation in the modeling requested from Via.
