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Council discusses fare caps and subsidy options, cites Kyle example
Summary
Via presented fare models from full subsidy to rider base fare plus a city subsidy cap and used the Kyle $3.14 base / $10 credit model as a reference; councilmembers asked for budget and usage projections under multiple fare rules.
Via outlined fare structures including full subsidy of every trip (city covers full cost) and a more common structure: a nominal base fare for riders combined with a capped city subsidy per ride. DeRidder used illustrative figures (e.g., $2.50 base, $10 subsidy) and pointed to Kyle’s program, which runs through an Uber partnership with a $3.14 rider base fee and a $10 city credit.
Councilmembers said they favored approaches that prioritize residents with mobility needs and requested modeling showing how different fare caps would affect budget and rider behavior. DeRidder emphasized that demand drives cost and that Via can provide data to estimate expected expenditures under different fare rules.
