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Board delays site‑signage purchase for Mega Site and Cottonwood properties, weighs digital outreach instead
Summary
Staff proposed visibility signage for Mega Site and Cottonwood parcels (three large v-shaped signs and five smaller 3x5 signs), but the board decided to defer action while it considers digital marketing, broker outreach and the timing of horizontal/vertical development and access easements.
Staff proposed purchasing three large V-shaped signs for the Mega Site and Cottonwood properties plus five smaller 3x5 signs to advertise HEDC‑owned land for sale and to list contact information, acreage and preferred uses. The director said the signs are commonly used by landowners to communicate availability and that Executive Signs provided the lowest bid among two vendors staff contacted.
Several board members questioned whether physical signs are the most cost‑effective option now that parts of the Cottonwood tract are under contract (staff noted 70 acres under contract) and that brokers and developers are often already aware of available tracts. The board discussed alternatives: LinkedIn marketing, broker breakfasts, developer bus tours and aligning signage with construction milestones or access‑easement completion. Ultimately the board took no action on the signage item and asked staff to return with recommendations on timing and placement.
