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Council hears proposal for four‑part 'Live at the Co‑op' concert series to draw regional visitors
Summary
Staff described Live at the Co‑op as a new four‑part concert series aimed at bringing regional visitors to downtown; council asked about parking, overflow, sponsorships and the program’s marketing plan.
Staff and event organizers described Live at the Co‑op as a proposed four‑part concert series intended to draw regional attendees and encourage downtown spillover business.
"It would include having...four concerts out on the co‑op with live music and seeing them so that hopefully they'd have a regional draw today," a presenter said while outlining the event format and noting a tentative VIP sponsor. Council members asked about overflow parking, sponsorship opportunities and measurable marketing goals to demonstrate the event’s tourism potential.
Staff noted the Live at the Co‑op application falls within the promotion/marketing category used for HOT reporting and that the internal review committee factored marketing plans and feasibility into its score. Council requested sample marketing plans and sponsor outreach materials before approving recurring funding.
