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Subcommittee considers education foundation, marquee ads and billboard revenue
Summary
Members discussed multiple revenue ideas — an education foundation to solicit donations, selling marquee or billboard advertising, and selling commemorative bricks — and asked staff for business plans and cost‑benefit analyses before advancing any program.
Committee members and staff explored several revenue strategies to help close the district budget gap, including creating or partnering with an education foundation to solicit donations, selling advertising on the campus marquee or a billboard adjacent to the freeway, and fundraising via alumni or commemorative naming opportunities.
Staff cautioned that installing a billboard could cost in the range of $100,000 to $400,000 and that an initial estimate of roughly $4,000 per advertisement was discussed as potential ongoing revenue. "We looked, briefly looked into how much it would cost to install a billboard. That can range anywhere from, 100,000 to 300,000, 400,000," a presenter said. Members recommended a business plan with year‑one through year‑three revenue expectations before the district invests staff time.
The committee also discussed using marquee space or selling advertisement packages through a vendor, which could avoid maintenance obligations if a third party rents and manages the sign, and suggested returning cost‑benefit scenarios to the subcommittee.
