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City mailed 18,001 postcards to boost alert sign-ups; about 4,400 residents enrolled so far
Summary
Staff said the city mailed an 18,001-piece postcard to encourage alert enrollments and that roughly 4,400 people had signed up; councilors encouraged additional outreach via tax bills, social media, retailers and recorded-call prompts.
City staff described a broad outreach effort to increase sign-ups for the municipal alerts system. "Director Chilani reported that he was tracking about 4,400 sign-ups at this point," Councilor Dean said while describing a recent postcard campaign that went to 18,001 households.
Council members recommended multiple channels to raise enrollment, including tax-bill inserts, a mid-November social-media push, and instructions on phone call recordings to direct callers to the web portal. A councilor who tracked response rates observed the mailer produced about a 2.5% direct-response rate, which staff said is reasonable for direct mail.
Why it matters: Alert enrollment affects the city's ability to notify residents of parking bans, snow events and other time-sensitive public-safety measures. Councilors asked staff to monitor sign-ups, report conversion rates, and consider repeated outreach ahead of winter.
