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Chamber: Lake Hallie tourism grew in 2024; $404,657 in room tax collected
Summary
Sue Leonard of the Chippewa Falls Area Chamber told the Village Board that 2024 marketing campaigns produced millions of impressions, 2024 room tax collections rose to $404,657.29, and visitor spending is estimated at $45.2 million; the chamber outlined event and advertising plans for 2025.
Sue Leonard of the Chippewa Falls Area Chamber of Commerce presented the Village Board with the chamber's 2024 marketing milestones and a marketing plan for 2025.
Leonard reported the chamber's digital campaigns produced roughly 6.17 million impressions across Google search and display with 123,000 clicks (about a 1.99% click-through rate). For 2024 the chamber reported room-tax collections of $404,657.29 (an 11.18% increase year over year) and estimated total visitor spending of $45.2 million in the county. Leonard also provided venue-level visitation metrics (for example: Lake Hallie Pickleball at Gower showed 8.9K visits and a 212.3% year-over-year increase in that location's visits).
The chamber outlined 2025 event and advertising plans including support for a Pickleball tournament (Travel Wisconsin Ready Set Go grant awarded $10,000 with $5,000 toward the event bid fee), participation in the PPA Challenger Series July 24-27, 2025, and continued digital and connected-TV advertising targeted to the Twin Cities and Chicago suburbs. The presentation noted maintaining a Placer.ai subscription to track visitor analytics and continued group and sports marketing outreach to hoteliers and event prospects.
The Board did not take formal action on the presentation; Leonard's report was entered into the record for planning and budget consideration ahead of 2025 events and advertising decisions.
