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Council urged to move X Games support to tourism-promotion fund, not general fund
Summary
Staff recommended removing a direct general-fund subsidy for the X Games from the mayor and council budget and routing future support through the tourism-promotion fund (ACRA) for evaluation; council members agreed the event now emphasizes media impressions and should be reconsidered for community benefit and local activations.
Staff recommended removing general-fund line-item support for the X Games from the Mayor and Council budget and instead routing any future contribution request through the tourism-promotion fund and its vendor, ACRA, for evaluation and negotiation. Sarah said the event’s focus has shifted toward media impressions under new ownership and that community benefits—free access and downtown activations—have declined.
Councilmembers supported moving the funding conversation to the tourism promotion venue while signaling they remain open to supporting the event if a clear local benefit case is made. Council discussed the potential for city-sponsored downtown activations during X Games to restore community connection, and staff noted that if funds move into the tourism fund the vendor will have authority to make contribution decisions on the city’s behalf under existing agreements.
