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Council discusses gift-card programs, billboards and business-association support to help local firms
Summary
Council reviewed tactics to support small businesses—gift-card programs, billboard advertising and a Northlake business association—and asked staff to develop timelines and outreach materials, including offering a path to regional chamber membership.
Councilors discussed practical supports for local businesses, including continued use of billboard advertising, a previously copied gift-card program, and the creation of a Northlake Business Association to provide local networking and outreach. A councilor suggested offering a clear timeline and 'what to expect' guide for businesses that want to open in Northlake (Committee member, SEG 1612–1616).
Staff described plans to present a ramp to offer small businesses regional chamber membership and other supports; council asked staff to propose outreach materials and coordination points to make it easier for small businesses to access town assistance and to promote local commerce through digital and field channels.
