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Council targets retail, restaurants and family-focused businesses around sports-and-entertainment area to diversify revenue
Summary
Council endorsed targeting sales-tax-generating businesses—restaurants, retail, family entertainment—near the Star Center and in the sports-and-entertainment corridor, using incentives and outreach to diversify revenue beyond residential property tax.
Sims reviewed an objective to 'target business development through economic incentives' and described the sports-and-entertainment corridor strategy. Councilors clarified the town's objective: prioritize sales-tax-generating uses (restaurants, retail, family entertainment) rather than office development, to diversify revenue beyond residential property tax. One councilor said the goal is to attract activities "where people will actually go to spend their money" (Committee member, SEG 1471).
Staff confirmed there are some entitled developments in the corridor and that the town's incentive program is designed to compete with neighboring municipalities. Council asked staff to continue outreach to developers and present incentive parameters that favor retail and family-appropriate uses near the Star Center.
