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Commission approves $18,500 KUTV digital marketing buy from TRT funds
Summary
The commission approved an $18,500 contract with KUTV for digital marketing paid from TRT funds after staff described targeting options and reporting dashboards; commissioners emphasized prioritizing overnight visitors to boost lodging revenue.
The commission reviewed a proposal to purchase $18,500 in digital marketing services from KUTV, with payment coming from the county's TRT (Transient Room Tax) fund. The presenter described two packages and said the board had requested a version that emphasized overnight visitors; the group trimmed a higher‑cost option that included contests and additional on‑air content to keep the total within the budget. "We would like to not really so, the blue is all... we're more focused on driving overnight residents," the presenter said when discussing target markets.
Commissioners asked about geographic mapping (white areas vs. blue target areas), whether Sweetwater and basin areas should be included, and what reporting would be provided. The presenter confirmed KUTV would provide a dashboard for campaign performance and audience metrics. A commissioner moved to approve the purchase to KUTV in the amount of $18,500 from TRT funds; the motion was seconded and the board voted in favor by voice vote.
Why it matters: The county uses TRT funds to promote tourism and lodging; commissioners emphasized targeting marketing to visitors likely to stay overnight to increase lodging‑tax revenue. Staff will coordinate placement and expect post‑campaign reporting via the vendor dashboard.
