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Staff proposes special‑use permit for hotels in Victory Highway zone, requires traffic analysis when ADT rises over 25%

Whiteville City Council · October 8, 2024
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Summary

Planning staff proposed that hotels within the Victory Highway 'V‑3' business zone require special‑use permits and argued the amendment includes owner protections and traffic‑impact analysis requirements when a proposed development would increase average daily traffic by more than 25%.

Planning staff told the council the text amendment would require a special‑use permit for hotels and motels in the Victory Highway V‑3 certain business zone and said the amendment is intended to add protections for adjacent property owners through screening, setbacks and parking rules.

Staff said that if a rezoning is approved, applicants seeking a hotel or motel within the designation would be required to return to council with a special‑use permit and to submit a site plan and, where the site‑plan’s traffic analysis indicates average daily traffic would rise by more than 25% over existing levels, to propose traffic‑control measures for review by the technical review committee.

Council members asked questions about likely scale (staff said boutique hotels rather than large chains are expected downtown), landscaping maturation timelines and how site plans would be enforced; no final rezoning decision was recorded at the meeting.