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LCB to file permanent rules implementing SB 5206 on cannabis advertising; new sign limits proposed

Liquor and Cannabis Board · June 2, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The Director's Office previewed a CR103 package to implement Engrossed Senate Bill 5206: up to four exterior signs (up to 1,600 inches total), restrictions on depictions of alcohol/nicotine/motor vehicles, and trade-name sign allowances; agency said rules would be filed immediately if approved and take effect July 4.

Jeff, speaking for the Director's Office, previewed a permanent-rule (CR103) package to implement Engrossed Senate Bill 5206 and said the agency will request board approval to file the package at the board meeting.

Jeff described core changes in the proposed rules: allowing up to four exterior signs on a retail cannabis store up to 1,600 inches in size; exempting smaller signs that include only general store information; permitting up to two trade-name signs that must comply with local-government regulations; and barring cannabis advertising that depicts alcohol, nicotine or tobacco use or associations with motor vehicles. He also said the rule prevents cannabis advertising from appearing in other businesses licensed under the LCB’s vapor- and tobacco-related chapters.

Jeff said there was no testimony at the public rulemaking hearing but that late stakeholder comments prompted several clarifying edits to permit trade-name logos that do not depict cannabis. "If approved tomorrow, these permanent rules will be filed right away with the office of the code reviser and the permanent rule changes will take effect on Saturday, July 4," he said. The Director's Office offered to answer questions at the board meeting and noted the agency delayed the prior presentation to consider final stakeholder suggestions.