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How the city plans to reach residents who don’t show up at meetings
Summary
Staff explained the toolkit's engagement profiles, barriers and motivations—four life stages, four barrier categories and targeted outreach strategies—intended to help the city tailor outreach and avoid reliance on the same frequent attendees.
Kelsey walked commissioners through the consultant's approach to segmenting residents by engagement type and life stage, explaining that tailoring outreach to people's circumstances can improve participation. "They identified that there are really four life stages of people," Kelsey said, noting the approach distinguishes high‑school students, adults with children, adults without children and seniors.
Kelsey also described four barrier categories—cultural, social, physical/accessibility/language/resources—and said Civic Brand identified roughly 6,192 possible engagement combinations; the toolkit will cluster similar profiles so staff can deploy targeted, cost‑effective outreach instead of citywide mailings for every project.
