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Council raises major design, safety and scale questions about 3535 Broad Street city‑center proposal
Summary
Greystar and partners presented a 352,000 sq ft multifamily and 62,000 sq ft commercial master plan for 3535 Broad Street; council members expressed strong concerns about building height, a driveway/fire access through the site, pedestrian safety, and tree preservation and asked for additional elevation and visibility analysis before moving forward.
Developers and staff presented a multi‑parcel master development at 3535 Broad Street that would combine residential, retail and a seven‑level parking garage under a PUD. The application includes roughly 74 variances and waivers and would consolidate several parcels. Staff recommended denial of a subset of variances tied to specific building elements and approval of others, noting the UDO/PUD do not anticipate such combined intensity on these parcels and the combined triggers that produce many variances.
TR Clausen (Greystar) and project consultants described a pedestrian‑oriented retail edge and a central green, but council members pressed on several issues: whether a driveway/fire access through the middle of the site was a necessary safety measure or a design choice, how the building’s highest points would compare to City Hall sightlines, and whether the proposed tree‑save area could survive construction impacts. Council members asked the applicant to produce relative elevation renderings showing sight lines from City Hall and more detailed plans for pedestrian/vehicular separation before any final vote. One council member warned that the current package felt like a "bait and switch" compared with earlier visioning materials that had no road through the middle of the master plan.
