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Guides and outfitters propose working group to stabilize seasonal tourism
Summary
A guides/outfitters representative told the board that international bookings and consumer sentiment are weak and recommended a stakeholder working group (hotels, guides, restaurants, tourism office) to develop strategies to flatten demand peaks and valleys.
A guides and outfitters representative (speaker S10) summarized industry feedback that international bookings have fallen and that consumer sentiment and gas prices are affecting the summer season. He recommended forming a working group of stakeholders — hotels, guides, restaurants and the tourism office — to explore strategies to smooth seasonal demand and better coordinate marketing and product offerings.
"I would also like to make a suggestion which is wondering if it might be a good idea to establish a working group, that would include... different stakeholders restaurants, hotels, guides, office tourism," the speaker said, describing the goal of identifying tactics to "flatten these peaks and valleys." Board members supported the idea in principle but noted the board's formal mandate is limited and encouraged industry and business leaders to convene the group, perhaps starting with the Chamber of Commerce.
The suggestion aims to produce actionable ideas (marketing coordination, packaging, or off‑season promotions) that could be implemented by industry participants with staff support rather than by the board alone.
