Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Marketing topic
No spam. Unsubscribe anytime.
Board explores 14-foot digital V-shaped entrance sign and marketing push; tourism funding possible
Summary
A proposed V-shaped digital monument sign (estimated $50k+) would include digital faces, monetization through advertising and a tourism-board funding option; staff will seek mock-ups and estimate budgets for next-year consideration.
A board member proposed a V-shaped digital monument sign at the airport entrance to improve image and provide advertising revenue; the concept discussed digital signage on one or both sides, environmental and dark-sky concerns and financing options including advertiser-backed financing or use of TRCCA tourism funds.
"If we do digital on both sides, you'll get closer to a 100 channel," one board member said, advocating for two-sided digital faces to maximize viewing time and ad revenue. The proposer outlined a financing scenario where five advertisers paying about $200 per month could produce positive cash flow during a typical financing period and suggested taking the concept to the county advertising council and tourism board for funding options.
Board members asked staff to pursue professional mock-ups and a budgetary number for next-year planning and to coordinate with the tourism board about potential TRCCA funding. Environmental and signage standards and nighttime lighting will also require review as part of any final design.
