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Board and members discuss campaign readiness and estimated costs to run a levy campaign
Summary
Board members noted that district staff cannot run a campaign and that external groups (CASE, community partners) must lead it; members estimated campaign costs between $250,000 and $400,000 and emphasized coalition-building is critical to passage.
During the levy debate board members discussed who would run any ballot campaign and how much it might cost. President Craig reminded the board that district staff "cannot participate in their official capacity on any levy campaign" and that outside groups would have to coordinate campaign activity. One board member said CASE has been restarted and is active again and other members estimated that a successful campaign would likely cost in the low hundreds of thousands of dollars — "no less than $250,000" and perhaps up to $400,000 — depending on scale and outreach.
Members emphasized that community partners, labor and business support would be instrumental if the district proceeds and that the board will need to be careful about public messaging and the agenda through the November election period. The board approved the ballot measure (0.75% earned income tax) and noted that external groups will need to be ready to operationalize campaign work if the measure proceeds.
