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Zoning administrator approves 22 Poppy Lane car‑week activation with clarified operational conditions

Monterey County Zoning Administrator · July 30, 2026
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Summary

The Zoning Administrator granted a coastal development permit for 22 Poppy Lane (Poppy Lane test-drive and hospitality activation) subject to corrections to the resolution, tree/root protection, amplified-sound language and an updated operations plan and parking schedule to be reviewed before the event.

Zoning Administrator Mike Noble approved PLN240173, a coastal development permit for an invitation-only Car Week activation at 22 Poppy Lane, after staff clarified an overlay reference and recommended additional conditions including tree-root protection and expanded special-events plan requirements.

Jade Mason, the project planner, said the property would host test drives, daytime hospitality and receptions with no on-site overnight accommodation and 70 parking spaces reserved at Poppy Hills Golf Course. Staff recommended adding amplified-sound language and a tree protection condition. Applicant Francisco Beckeser told the hearing his operation was not expecting more than 100 guests and described a shuttle flow that would move guests from Poppy Hills to the house in scheduled time slots to control peaks: "we are not assuming to have more than a 100 guests." (Francisco Beckeser, applicant representative).

Staff noted the item had been on the special events task force agenda and requested that revised operations and parking details be provided to staff before the event. The Zoning Administrator found the project categorically exempt under CEQA and approved the permit with the staff corrections and non-substantive edits to the resolution; conditions require submission of updated operations and parking details to staff for review prior to commencement.