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Grand Prairie tourism staff: airline bookings spike and hotel planning ongoing
Summary
Tourism staff told council they are targeting Grand Prairie as a base for fans, citing Sojourn and Resonate data (48.9% U.S. guests; 52% staying six-plus nights; DFW airline bookings up ~91%) and that the city has one hotel already listing for tournament dates.
Sarah, the city's director of tourism and culture, presented travel and visitor data used to position Grand Prairie as a place for visitors to "stay and play." She said the city is using a tool called Resonate and Sojourn airline data to build audience profiles and that "48.9% of our guests are coming from within The United States" and that about "52% of those guests are staying 6 or more nights" with an average around nine nights. She also cited that DFW airline bookings were up about 91% in the week referenced.
Sarah said the city has submitted attractions and dining to FIFA's community engagement playbook and has applied for permission to host an Epic Central public viewing party. The tourism team is maintaining an evolving FIFA page on the city's website (visitgrandprairietx.com/FWC26) and plans training for hotels, restaurants and businesses once FIFA's hospitality training is released around March 25.
