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Events and marketing leader outlines 2026 plans, returns Fresh Brewed Focus Friday
Summary
Events & Marketing reported ongoing 2026 planning: shop-local downtown add-ons, the return of Fresh Brewed Focus Friday with John Folge as a monthly program, RevUp conference planning, Independence Day committee recruitment and a JMU intern assisting 10 hours weekly.
Ms. Savannah Frazier told council that event planning for 2026 is underway and highlighted downtown 'shop local' add-on programs and outreach to potential sponsors. She said "The Fresh Brewed Focus Friday with John Folge have returned" and will be a monthly event; the RevUp conference team is preparing and the Independence Day Committee has begun planning and is recruiting members.
Frazier reported marketing materials—event rack cards and brochures—are completed and downtown maps are in production; she noted a James Madison University intern is assisting about 10 hours a week with research, event development and social media work. No council action was required; this was an informational update.
