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Commission favors keeping storefront improvement program open while creating clearer application templates
Summary
Commissioners expressed support for retaining the storefront improvement program as a rolling, year‑round application (up to $15,000 per project) while directing staff to produce clearer application templates and consider periodic larger-grant windows or a loan track for major projects.
During discussion of urban renewal priorities, staff described the storefront improvement program as a community-facing program that typically allows up to $15,000 per project and routes applications through the Community Development Department.
Commissioners broadly supported keeping that smaller grant as an open, rolling application to preserve accessibility for businesses seeking modest façade or awning improvements, while also asking staff to draft clearer application guidelines and consider separate windows or loan options for larger requests. Commissioner Mozzarella and Commissioner Adams both noted that a mix of rolling small grants and a clearer larger-grant/loan process could reduce staff workload while improving predictability for applicants.
Commissioners requested staff to include program parameters, outreach strategies (including website visibility), and recipient feedback in the draft materials to help inform equitable and practical program design.
