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Council narrows survey content and asks staff to add visual depictions for alignment options
Summary
After a detailed line-by-line review, the council asked staff to cut or reframe some questions to emphasize goals/values, remove leading language, and collapse multiple alignment questions into a single ranked-choice item with mandatory labeled diagrams and captions.
During the question-by-question review the Aspen City Council asked staff and the pollster to rework several items and prioritize clarity for respondents.
Council members suggested removing broad or redundant items (for example, a generic "quality of life" item) and reframing some solution-oriented language toward goals and values (for example, asking whether a respondent prioritizes reduced travel time, multimodal transit or preservation of open space). Multiple councilors insisted the survey include labeled diagrams for alignment choices and that the separate alignment questions (Q24'027) be consolidated into a single ranked-choice question (Q28) with clear captions so respondents understand differences between a "modified split shot," a "3-lane shifted" option and the "modified direct" or preferred alternative.
On cost questions, councilors pressed staff to provide clearer context if a city-taxpayer-funded dollar amount is used in survey items; staff agreed to convert hypothetical cost items into a follow-on "informed" question so respondents can reconsider initial answers after seeing additional context. Staff and the pollster also agreed to remove or hide some demographic fields in public reporting while using them internally for sampling and weighting to preserve respondent confidentiality.
