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Tourism media officer reports viral reels, Strawberry Festival posts top 100,000 views

Patrick County Tourism Advisory Council · April 16, 2026
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Summary

The county's media report credited winter event posts and a PCMA reel with strong engagement — Kim said Strawberry Festival content topped 100,000 views and the PCMA reel exceeded 500,000 views; staff will emphasize spring attractions in upcoming coverage.

Kim, who provided the media report, said social and video content from recent events drew high engagement: Strawberry Festival posts exceeded 100,000 views and the PCMA reel received "over 500,000 views." She also highlighted winter snow-day posts, Kids Fishing Day attendance and festival video assets such as footage of the Bootleggers Race and the Love sign.

Kim said she plans to focus on spring attractions — the covered bridge, farmers' market, Clay and Twig and local traditions such as flatfooting at the Star Theatre — and to use fresh photos and video to maintain event visibility into the busy spring and summer season.