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Council approves $40,000 summer advertising plan to boost tourism search ads
Summary
Mayor Shiloh Syrett presented a plan to increase municipal search advertising (Expedia/Priceline, Google) during summer months; council approved raising the advertising budget to $40,000 (approximately $10,000 per vendor per year) to promote the city.
Mayor Shiloh Syrett described an advertising proposal focused on municipal-only search ads with platforms such as Expedia/Priceline and Google. The proposal recommended a $40,000 annual budget, with an estimated $10,000 per vendor per year running primarily during the summer season.
Council member Mike Stevens moved to approve increasing the advertising budget to $40,000; Kam Roundy seconded and the council approved the motion. The mayor said the plan aims to boost summer visitor traffic and is limited to advertising channels that accept municipal accounts.
