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Toptracer and online booking lift driving‑range use at Makefield Highlands
Summary
Ed reported a 13% year‑over‑year increase in Toptracer monitor bookings (385 sessions) and roughly 786 mobile sessions since March 1; staff credited online reservations and pricing changes for increased range revenue.
Ed told the committee Toptracer—the ball‑tracking technology—has driven a measurable uptick in driving‑range use and bookings. He said monitor bookings are up and that changes to basket pricing and the addition of a small basket option helped broaden range customers.
"We're seeing 3 to 4 bookings per week" for the monitors and reported 385 monitor sessions, a 13% increase from last year; mobile sessions since March totaled 786 (about a 12% increase). Ed said online reservations and the mobile experience are bringing new, nonregular players who can QR‑code and start hitting without a full check‑in, expanding range revenue.
