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Commissioners approve 125‑foot Maverick freeway sign after staff cites safety visibility
Summary
A variance permitting a 125‑foot, 1,272‑square‑foot freestanding sign for Maverick won unanimous approval; staff said terrain and interstate speeds justify the height to give motorists advance notice, and engineering/fall‑zone information will be required.
Commissioners on March 18 approved a variance allowing Maverick to install a freestanding freeway sign 125 feet tall with 1,272 square feet of signage facing I‑80.
County planner Cassidy Brown told the board the site's topography and the speed of interstate traffic make it difficult to see standard‑height signage, and staff concluded a larger sign would "benefit the welfare and safety of the community." She noted Love's had previously obtained a variance for taller signage in the same corridor and that the applicant provided simulations showing visibility from both eastbound and westbound lanes. The planning packet and exhibits were provided to commissioners for review.
Todd Myers, representing Maverick, said the company conducted field tests to determine necessary height and that the sign design and engineering (provided by Yesco/Young Electric Sign) will include foundations and fall‑zone calculations. "For every foot of height that we put on to that sign, we added $1,500 ... partly what you see up, but mostly underground for wind loads," Myers told the board while explaining the mechanical and cost implications of the design. Commissioners asked staff to ensure fall‑zone engineering and setbacks are reviewed consistently with other tall structures before final permitting paperwork is accepted.
